Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous toward women. And men are unaware of the role the color plays in their attraction.

What colors are females attracted to?

Women tend to attract more to the color yellow to orange, and red to blue. Young girls generally are usually dressed in pink. Unisex: Blue, turquoise, silver, red, yellow, black, white, grey and green are colors which can be the most appropriate to be used to both females and men.