Firstly, make your offer and CTA clear and concise and your page design as simple as possible. Secondly, add reviews and testimonials and address the potential concerns the visitors can have on your page.
What makes a good landing page?
A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.
What were 3 of the key elements to a landing page?
The essential components of an effective landing page are:A main headline and a supporting headline.A unique selling proposition.The benefits of your offering.Images or video showing context of use.Social proof.A reinforcement statement.A closing argument.A call to action.5 Jun 2015
What should my landing page look like?
Are short, sweet, and uncluttered. A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration).