What does economics have to do with dating?

Dating is the process of attracting another for an intimate relationship. Merging the two terms together would form dating economics, which is the study of choices made in the process of attracting another for an intimate relationship. Economics is the optimization of ones choices under constraints.

How did an economist fix the struggling online dating industry?

One recent experiment in improving online dating sites through signaling mechanisms, conducted by economists Soohyung Lee and Muriel Niederle, gave members of a Korean dating site a limited number of virtual roses, meant to indicate special interest in a person, to include with their messages to potential matches.