Sometimes, the process is very simple. Each profile has a list of attributes or interests that members check off. The more matching attributes that two profiles have, the higher “match percentage” the site will assign to it. Some sites, like match.com, allow users to specify how important each attribute is.

What does Tinder do with my information?

Its algorithms rely not only on information you share with the platform but also data about “your use of the service,” like your activity and location. In a blog post published last year, the company explained that “[each] time your profile is Liked or Noped” is also factored in when matching you with people.