A good tagline is primarily functional. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart. “Let your fingers do the walking” is a clever play on words.

How do you write a tagline?

Steps to Writing a Successful TaglineDefine Your Brand Identity. If youre looking for an on-brand tagline that will stick, you should start with your brand identity. State Your What, Who, Why. Jot down what your company offers and how you can provide value. Identify A Differentiator. Summarize. Apply Creativity.

What is Nike tagline?

Whether you view it as an inspirational rallying cry or a bullying command, the slogan Just Do It is hard to avoid in modern life. Accompanied by the familiar Nike swoosh, it appears on bags, T-shirts and billboards all over the world.