As you can see from the graph above, as in 2020, the most-used social media platform in Japan is Youtube, with 74.3% of the Internet users. It is followed by LINE, which is also the most downloaded mobile app in Japan, Twitter, Instagram and Facebook.
YouTube Top social media platforms in Japan. Based on monthly active user (MAU) numbers, the most widely used social media platforms in Japan are LINE and YouTube. The top social networking platforms are Twitter, Instagram, then Facebook – in that order.
Does Japan use Facebook?
Despite being the biggest social network globally, Facebook is only the 3rd most used social media network in Japan. As of September 2017, Facebook has 28 million users in Japan. The user demographic is comprised primarily of both males and females aged between 20 to 40.
As you can see from the graph above, as in 2020, the most-used social media platform in Japan is Youtube, with 74.3% of the Internet users. It is followed by LINE, which is also the most downloaded mobile app in Japan, Twitter, Instagram and Facebook.
Is Internet allowed in Japan?
Japans constitution protects all forms of speech and prohibits censorship, while the government, especially the Ministry of Internal Affairs and Communications, maintains a hands-off approach to online content, which is generally self-regulated by industry players. Internet penetration is over 90 percent.
Is Instagram used in Japan?
In Japan, Instagram is continuously growing at a rapid pace, and active users has reached 35.5% of users in Japan. Being a visual Social Media, over 60% of women are active on this platform, and men are just 30% of the total users, decreasing compared to the previous year (44.8%).