Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on. However, most banners are clickable and their main function is to get clicked on.

What is the banner of a Web page?

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

What does banner mean in business?

Banners are graphic advertisements that appear on World Wide Web sites intended to build brand awareness or to generate traffic for the advertisers site. In addition, sophisticated new Web technology allows small businesses to focus their advertising dollars on specific geographic or demographic groups.

What is effective banner?

Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. They have three basic components: Design by shanngeozelle.