Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
CPA, or cost per action, is a pure performance pricing model in which marketers pay media sources a fixed rate based on a pre-specified action.
What is a CPA payment model?
Cost-per-Action (CPA), also known as Cost Per Conversion, is an online and mobile advertising pricing model, where the advertiser pays for each specified action. For example, an action after an initial impression and click, like an install, form submit, double opt-in or in-app sale.
What is meant by CPA in marketing management?
Cost per action (CPA) is an online advertising marketing strategy that allows an advertiser to pay for a specified action from a prospective customer. Cost per action is also known as cost per acquisition (CPA).