What should a tagline do?

When it comes to marketing, a tagline is your business mantra; it tells people who you are and what you stand for in a few succinct words. The purpose of a tagline is to create a positive, memorable phrase that sticks in your customers head and helps them identify your brand and your marketing message.

What is a tagline and when should it be used?

As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audiences memory of a literary product.

Can I use any tagline?

Just because a company has trademark rights, those rights do not absolutely prohibit anyone else from using the same name, logo, or tagline. The same exact trademark you use can be used on a substantially different product or in a substantially different industry.

Can you copyright a tagline?

Copyright does not protect names, titles, slogans, or short phrases. In some cases, these things may be protected as trademarks. However, copyright protection may be available for logo artwork that contains sufficient authorship. In some circumstances, an artistic logo may also be protected as a trademark.

Can you use someone elses tagline?

Just because a company has trademark rights, those rights do not absolutely prohibit anyone else from using the same name, logo, or tagline. The same exact trademark you use can be used on a substantially different product or in a substantially different industry.

Can I copy slogan?

Typically, a slogan cannot be protected under copyright law as copyright does not protect short phrases. A short phrase can be protected in conjunction with an illustration or it may be protected in some cases, if it is taken from a larger well-known work, such as taking a line from a movie.