According to Matchs 2017 Singles in America study of more than 5,500 people, one in six singles said they felt addicted to the process of dating, and Millennials (the generation most likely to date online) are 125 percent more likely to admit theyre addicted to the process of dating, which goes to show just how much

Is Tinder swiping addictive?

Since users dont know which swipe will bring the “reward” of a match, Tinder uses a variable ratio reward schedule, which means that potential matches will be randomly dispersed. Tinder feeds this addiction with brutal efficacy. Thats why its so addictive.