Nice girls finish last because they arent upfront with what they want. “Women often dont get what they want and deserve because they dont ask for it,” say researchers in the Harvard Business Review. In the dating world, this means that were not putting our desires out there. Were not going for it.

Why do guys ignore good girls?

While it might not seem like the nicest option, there are several reasons these men may be ignoring women: Hes mad at himself for misreading her signals. Hes mad at her for giving mixed signals or acting like she was interested. It hurts him to spend time with her, knowing they cant have the relationship he wants.